Paramount Comedy to rebrand as Comedy Central in April

Paramount Comedy will rebrand as Comedy Central in the UK on April 6, 2009 at 21:00 with a fresh new slate of programming.

Much of the network schedule will be filled by  shows broadcast at the same time as their US premieres. Among the new shows are a sitcom from stand-up star Jim Jeffries and and a pilot of Grumpy Young Men narrated by Peep Show’s Robert Webb. A third of the channel’s output would be original shows, mainly produced by UK indies. As part of the marketing facelift, Paramount Comedy Two will be renamed Comedy Central Extra and feature programs such as Sex and the City, Rules of Engagement, Everybody Hates Chris and The Office.